WOMEN really are better than men at shopping. And they really do prefer pink.Have at it here. Below is one short but annoying excerpt:
… On average, women were 9° more accurate than men at pointing to each stall—a significant deviation if you have to walk some distance to get to a place. This was not because those women had more experience of visiting the market than the men had. Nor did the women rate themselves as having a better sense of direction—indeed the men rated their own navigating skills more highly.Alarmingly, my refrigerator is constantly “running,” yet neither I nor anyone I live with has gone hungry in consequence.
Dr New suggests that these results show women are better than men at the particular task of relocating sources of food. That contrasts with the idea that men are better at navigation in general. In other words, women’s minds are specialised for their ancestral task of gathering the sort of food that cannot run away. …
Update: Echidne of the Snakes unpacks the “women prefer pink” study here.